California Market Manager Training Program

California Small Farms Conference 2019

Join us at the California Small Farms Conference for a 1/2 day training, specifically by and for Farmers’ Market Managers. This training will build on the “Market Manager Manual”, originally developed by the CA Dept. of Food & Agriculture. The training will cover the role of a Certified Farmers’ Market Manager, regulatory compliance, organic certification, volunteer recruitment, vendor management, marketing and promotions, and more.
Participants will:

  • Learn how recently passed legislation affects your market and how you can prepare for changes,
  • Develop skills necessary to run a successful farmers’ market,
  • Network with and exchange best practices with other markets in your region and the state,
  • Participants will receive a free copy of the Market Manager Manual

Space is limited, please sign up by registering for the pre-conference training at the Small Farms Conference website below. We encourage you to stay for the full conference!

The Alliance is offering travel & registration scholarship for up to 20 Market Managers. To apply for the scholarship, please complete this application form.

Friday, February 22nd, 2019
Time: 12:00 – 5:00pm
US Bicycling Hall of Fame, Davis, CA.
Register through the CSFC Website


2018 Training Dates and Locations

August 20th | Introduction to the Alliance WEBINAR

Join us on August 20th for an Introduction to the Alliance. The California Alliance of Farmers’ Markets welcomes you to join our brief & informative webinar introducing you to the mission of the Alliance, our forthcoming work, and how you can benefit and get involved.

Monday, August 20th, 2018
Time: 3:00 – 4:00pm

February 26th | San Diego

This workshop is scheduled in conjunction with the InTents Conference and will provide a condensed version of our Market Manager Training program.

Monday, February 26th, 2018
Time: 4:00 – 5:45pm
Location: Marina Village Conference Center, 1936 Quivira Way San Diego, CA 92109
Please register through the InTents Conference Website


2017 Training Dates and Locations

March 10th | San Mateo

This workshop is scheduled in partnership with the San Mateo County Department of Agriculture.

Friday, March 10th, 2017
Time: 9:30am – 1:00pm
Location: 2000 Alameda de las Pulgas, Atrium on First Floor, San Mateo, CA 94403

October 29th | Stockton

This workshop is scheduled in conjunction with the 2017 California Small Farm Conference.

Sunday, October 29th, 2017
Time: Approx 8:00am – 3:30pm (includes lunch)
Location: 2101 E Earhart Ave #100 Stockton, CA 95206
Please register through the CA Small Farm Conference Website


2016 Training Dates and Locations

April 4th | San Diego

Monday, April 4th, 2016
Time: 10am-3:30pm
Location: 3525 30th Street San Diego, CA 92104
25 person max (priority will be given to Alliance members)


April 28th | Eureka

Thursday, April 28th, 2016
9 AM – 1 PM
Humboldt County Department of Agriculture
Conference Room
5630 South Broadway Street
Eureka, CA 95503

12 person max (priority will be given to Alliance members)


May 23rd | Los Angeles

Monday, May 23rd, 2016
Time: 9am-2pm
Sunset Media Center
6255 W Sunset Blvd, Suite 2210 Los Angeles, CA 90026

15 person max (priority will be given to Alliance members)


San Francisco Bay Area | Date TBD

2016 Date TBD
Time TBD
SF Bay Area Location TBD