California Market Manager Training Program

This one-of-a-kind program will be offered again in 2017-2018, as a 1-day training, specifically by and for Farmers’ Market Managers. The training will build on the Market Manager Training Manual, originally developed by the California Department of Food and Agriculture. Space is limited and priority will be given to Alliance members. Participants will:

  • Learn how recently passed legislation, including AB 1871, affects your market and how you can prepare for those changes,
  • Develop skills necessary to run a successful farmers’ market,
  • Network with and exchange best practices with other markets in your region and the state,
  • Participants will receive a free copy of the “Market Manager Training Manual”


2018 Training Dates and Locations

August 20th | Introduction to the Alliance WEBINAR

Join us on August 20th for an Introduction to the Alliance. The California Alliance of Farmers’ Markets welcomes you to join our brief & informative webinar introducing you to the mission of the Alliance, our forthcoming work, and how you can benefit and get involved.

Monday, August 20th, 2018
Time: 3:00 – 4:00pm

February 26th | San Diego

This workshop is scheduled in conjunction with the InTents Conference and will provide a condensed version of our Market Manager Training program.

Monday, February 26th, 2018
Time: 4:00 – 5:45pm
Location: Marina Village Conference Center, 1936 Quivira Way San Diego, CA 92109
Please register through the InTents Conference Website


2017 Training Dates and Locations

March 10th | San Mateo

This workshop is scheduled in partnership with the San Mateo County Department of Agriculture.

Friday, March 10th, 2017
Time: 9:30am – 1:00pm
Location: 2000 Alameda de las Pulgas, Atrium on First Floor, San Mateo, CA 94403

October 29th | Stockton

This workshop is scheduled in conjunction with the 2017 California Small Farm Conference.

Sunday, October 29th, 2017
Time: Approx 8:00am – 3:30pm (includes lunch)
Location: 2101 E Earhart Ave #100 Stockton, CA 95206
Please register through the CA Small Farm Conference Website


2016 Training Dates and Locations

April 4th | San Diego

Monday, April 4th, 2016
Time: 10am-3:30pm
Location: 3525 30th Street San Diego, CA 92104
25 person max (priority will be given to Alliance members)


April 28th | Eureka

Thursday, April 28th, 2016
9 AM – 1 PM
Humboldt County Department of Agriculture
Conference Room
5630 South Broadway Street
Eureka, CA 95503

12 person max (priority will be given to Alliance members)


May 23rd | Los Angeles

Monday, May 23rd, 2016
Time: 9am-2pm
Sunset Media Center
6255 W Sunset Blvd, Suite 2210 Los Angeles, CA 90026

15 person max (priority will be given to Alliance members)


San Francisco Bay Area | Date TBD

2016 Date TBD
Time TBD
SF Bay Area Location TBD