Market Manager Training Opportunities

2021 Training Dates and Locations

Feb. 22-28th | CSFC - Farmers' Market Training + Webinars (Recordings Available)

The Alliance hosted the Farmers’ Market focused track at the 33rd Annual California Small Farm Conference (CSFC). This included a 1/2 day, virtual, Farmers’ Market Training, specifically by and for Farmers’ Market Managers, as well as several hot-topic Webinars.

FARMERS’ MARKET MANAGER TRAINING

This training is for new and more experienced market managers. It builds on the “Market Manager Manual”, originally developed by the CA Dept. of Food & Agriculture. The training focuses on the role of market managers, certified farmers’ market regulations and peer-to-peer learning. Featured guest speakers include: Maria Tenorio and Jennifer Leidolf, Direct Marketing Program, California Department of Food and Agriculture (CDFA) & Jamie Collins, Farmer (Serendipity Organics) and Trainer on behalf of California Certified Organic Farmers (CCOF)

Farmer’s Market Manager Training Morning Session
This session includes presentations by industry professionals on Market Integrity, new CDFA Regulations for Certified Farmers’ Markets, and CCOF Organic Certification and Farmers’ Market Best Practices.

  • Access a PDF of the presentation slides here.
  • Access a recording of the training here.

Farmers’ Market Manager Training Breakout Sessions

  • Food Safety: Access a PDF of the presentation slides hereRecording Unavailable
  • EBT, The Basics: Access a recording of the breakout session here.
  • Social Media 101: Access a PDF of the presentation slides here. Recording Unavailable
  • Structuring Market Fees: Access the presentation slides here. Recording Unavailable

Farmers’ Market Focused Webinars

Looking Forward: Preparing for a Post-Covid Farmers’ Market World
Market managers have been operating in crisis mode since last March. We look at some of the positive initiatives that have come out of this crisis and discuss what the next phases of reopening might look like.

  • Access a recording of the webinar here.

Farmers’ Market Manager Roundtable
In this Farmers’ Market Manager Roundtable, participants have the opportunity to participate in peer-to-peer learning on a variety of “hot” farmers’ market discussion topics. The session is co-facilitated by experienced farmers’ market leaders.

  • Access a recording of the roundtable here.
  • Access notes from the roundtable here.
  • Access a PDF of the presentation slides here.

Wildfire Smoke and Farmers’ Market Operations
As California faces increased wildfire risk year-after-year due to climate change, how do farmers’ markets respond? In this webinar, farmers’ market leaders share some of their best practices and tools.

  • Access a recording of the webinar here.

EBT Expansion at your Farmers’ Market, Farmstand, and CSA Program
In this workshop, learn how to grow your EBT customer base by identifying and addressing barriers to EBT customers shopping at your market/farm. Learn how to support a local food system that catalyzes inclusivity and belonging.

  • Access a recording of the webinar here.

 

2020 Training Dates and Locations

Dec. 7th | COVID-19 Best Practices at Farmers' Market Training + Roundtable (Recording Available)

In this California market manager roundtable we discussed some COVID-19 challenges and best practices for your farmers’ markets. This was an opportunity for managers to connect with other farmers’ market leaders, learn from each other, and ask any questions that may be lingering as we planned into 2021.

  • Access a PDF of the webinar presentation here.
  • Access the recording of the webinar presentation here.
  • Access the notes from the break-out sessions here.

Sept. 3rd | Thinking Inside the Box – Making Healthy Food Accessible with Curbside/Drive-Thru (Contactless) Models at Farmers Markets During COVID-19 (Recording Available)

In this webinar, four national farmers’ market leaders share their expertise in their “contactless” farmers’ market models due to COVID-19, while also administering SNAP/EBT and nutrition incentives.

  • Access a PDF of the webinar presentation here.
  • Access the recording of the webinar presentation here.

May 4th |Box/Curbside Programs at California Farmers' Markets and COVID-19 (Recording Available)


In this webinar, the Alliance shares the COVID-19 Best Practices guide and two CA farmers’ market leaders share their expertise in their curbside “box” farmers’ market models due to COVID-19.

  • Access a PDF of the webinar presentation here.
  • Access the recording of the webinar presentation here.
  • Access the notes from the break-out sessions here.

April 13th | Practices at Market in Response to COVID-19 (Recording Available)


In this webinar, four California farmers’ market leaders share the best practices they are using at their markets in response to COVID-19 and social distancing regulations.

  • Access a PDF of the webinar presentation here.
  • Access the recording of the webinar presentation here. (The presentation starts 7 minutes and 30 seconds into the recording)

February 27nd | CSFC Market Manager Training


Join us at the California Small Farms Conference for a 1 day training, specifically by and for Farmers’ Market Managers. The pre-conference training will take place on Thursday, February 27, 2020 from 11am – 6:00pm in San Luis Obispo. The conference will take place on Friday, February 28 & Saturday, February 29 in Paso Robles, CA. We encourage attendees to stay for the full conference.

This training will build on the “Market Manager Manual”, originally developed by the CA Dept. of Food & Agriculture. The training will focus on the role of market managers, best practices to enhance your market and increase your customer counts, and will provide ample space for peer-to-peer learning. This training will be useful for both new and more experienced market managers.

Cost is $35 per person. Registration for this training will be through the California Small Farms Conference Website. The Alliance is offering 20 scholarships for travel, lodging and registration (to both the training and the full conference). Please apply here. Scholarships will be awarded with a preference for new market managers, managers a large distance from San Luis Obispo, and those form low-income census tracts. All are encouraged to apply.

Thursday, February 27th, 2020
Time: 11:00am – 6:00pm
REGISTER TODAY

 

2019 Training Dates and Locations

October 21st | WEBINAR: Manage My Market (Recording Available)


Manage My Market is one tool in the toolbox of options available for streamlining your market management systems. In this webinar, Staci DeShasier of Contra Costa Certified Farmers’ Markets will demonstrate how Manage My Market has been an essential and effective tool for her markets for over 10 years. Register today if you’re interested to learn more about what this tool has to offer, including: vendor applications, tracking certificates/license expirations, vendor attendance, CDFA quarterly reporting and much more!

Please note, this webinar is not an endorsement of Manage My Market from the Alliance. Our intention is to provide access to information for market managers regarding tools and resources available to you.

Monday, October 21st, 2019
Time: 11:00am – 12:00pm
REGISTER TODAY

TRAINING RECORDING

August 27th | WEBINAR: Organic Certification Cost Share Program (Recording Available)


In partnership with the CCOF Foundation, the California Alliance of Farmers’ Markets invites market managers to a training on the USDA Organic Certification Cost-Share Program. The training will be led by long-time organic farmer and inspector Jamie Collins of Serendipity Organic Farm.

Help your farmers’ save money with the USDA Organic Certification Cost-Share Program. Some local producers grow and sell organic products to increase their revenue. These producers may be eligible for a reimbursement of up to 75% for annual certification costs through the Cost-Share Program.

Join us to learn another tool to support local producers. During the webinar you’ll find out what the USDA Organic Certification Cost-Share Program is, as well as gain insights into the application process in California so that you can be better informed. Time will be reserved for questions from the audience.

Funding for this webinar was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.

Tuesday, August 27th, 2019
Time: 10:00am – 11:00am

TRAINING RECORDING

July 22nd | WEBINAR: Organic Certification 101 for Market Managers (Recording Available)


In partnership with the CCOF Foundation, the California Alliance of Farmers’ Markets invites market managers to an introductory training on organic certification for crop production. The training will be lead by Jamie Collins of Serendipity Organic Farm.

What is organic? How are vendors allowed to label their organic or non-organic produce? What is the difference between Organic Certification and the Organic Registration required by CDFA?

Some local producers grow and sell organic products to increase their revenue. Get your organic certification questions answered and learn another tool to support local producers.

Monday, July 22nd, 2019
Time: 03:00pm – 04:00pm
REGISTER TODAY

TRAINING RECORDING

March 18th | WEBINAR: Resources for a Resilient Market (Recording Available)


Jay Mitchell, Professor of Law and Clinic Director, Stanford Law School, and Assistant Professor Emily Spiegel, Vermont Law School join the Alliance to deliver a webinar that will help you:

  • Improve understanding of why & how market rules improve resiliency
  • Gain knowledge and suggestions for how to strengthen your existing rules
  • Learn about managing your liability and risks, and where to find support from the Farmers’ Market Legal Toolkit.

Monday, March 18th, 2019
Time: 11:00am – 12:00pm
REGISTER TODAY

TRAINING RECORDING

April 8th | Los Angeles


The Urban & Environmental Policy Institute at Occidental College invites Los Angeles farmers’ market managers and operators to a day of interactive learning, followed by a cocktail crafting demo provided by Greenbar Distillery! Workshop sessions will highlight best practices for marketing, social media, and food assistance redemption at your market. You will receive ready-to-use signs and other promotional materials, and will have the opportunity to connect with other market managers during a craft cocktail happy hour!

Monday, April th, 2019
Time: 10:00am – 6:00pm
Location: Greenbar Distillery, Los Angeles, CA
REGISTER TODAY

February 22nd | Market Manager Training


Join us at the California Small Farms Conference for a 1/2 day training, specifically by and for Farmers’ Market Managers. This training will build on the “Market Manager Manual”, originally developed by the CA Dept. of Food & Agriculture. The training will cover the role of a Certified Farmers’ Market Manager, regulatory compliance, organic certification, volunteer recruitment, vendor management, marketing and promotions, and more.
Participants will:

  • Learn how recently passed legislation affects your market and how you can prepare for changes,
  • Develop skills necessary to run a successful farmers’ market,
  • Network with and exchange best practices with other markets in your region and the state,
  • Participants will receive a free copy of the Market Manager Manual

 

2018 Training Dates and Locations

February 26th | San Diego


This workshop is scheduled in conjunction with the InTents Conference and will provide a condensed version of our Market Manager Training program.

Monday, February 26th, 2018
Time: 4:00 – 5:45pm
Location: Marina Village Conference Center, 1936 Quivira Way San Diego, CA 92109
Please register through the InTents Conference Website

August 20th | WEBINAR: Introduction to the Alliance


Join us on August 20th for an Introduction to the Alliance. The California Alliance of Farmers’ Markets welcomes you to join our brief & informative webinar introducing you to the mission of the Alliance, our forthcoming work, and how you can benefit and get involved.

Monday, August 20th, 2018
Time: 3:00 – 4:00pm
REGISTER TODAY

 

2017 Training Dates and Locations

March 10th | San Mateo


This workshop is scheduled in partnership with the San Mateo County Department of Agriculture.

Friday, March 10th, 2017
Time: 9:30am – 1:00pm
Location: 2000 Alameda de las Pulgas, Atrium on First Floor, San Mateo, CA 94403

October 29th | Stockton


This workshop is scheduled in conjunction with the 2017 California Small Farm Conference.

Sunday, October 29th, 2017
Time: Approx 8:00am – 3:30pm (includes lunch)
Location: 2101 E Earhart Ave #100 Stockton, CA 95206
Please register through the CA Small Farm Conference Website

2016 Training Dates and Locations

April 4th | San Diego

Monday, April 4th, 2016
Time: 10am-3:30pm
Location: 3525 30th Street San Diego, CA 92104
25 person max (priority will be given to Alliance members)

REGISTER

April 28th | Eureka

Thursday, April 28th, 2016
9 AM – 1 PM
Humboldt County Department of Agriculture
Conference Room
5630 South Broadway Street
Eureka, CA 95503

12 person max (priority will be given to Alliance members)

REGISTER

May 23rd | Los Angeles

Monday, May 23rd, 2016
Time: 9am-2pm
Sunset Media Center
6255 W Sunset Blvd, Suite 2210 Los Angeles, CA 90026

15 person max (priority will be given to Alliance members)

REGISTER

San Francisco Bay Area | Date TBD

2016 Date TBD
Time TBD
SF Bay Area Location TBD

REGISTER