Meet Your Farmers
Get to know the passionate people behind your food. In this short video from the California Alliance of Farmers’ Markets, local farmers share their stories, values, and the joys of growing fresh, seasonal produce. Discover how shopping at your local farmers’ market supports your community—and why fresh food is your secret weapon for healthier living. Watch now and meet the faces behind the farm stand!

 

About Us

The California Alliance of Farmers’ Markets is a member-based coalition of farmers’ markets and affiliate partners from around the state, committed to working together for the betterment of the industry. The Alliance is dedicated to promoting the direct farmer-to-consumer relationship, supporting small independent farmers, increasing the integrity and securing the future of Certified Farmers’ Markets throughout California.

Learn More About The Alliance:

Our Members



The Alliance represents over 180 certified farmers’ markets across the state of California. We welcome market managers, operators, farmers, vendors and affiliate organizations to join as members. Membership benefits include: connection to a professional network; trainings and resources; promotion materials, and more..

Training & Professional Development


Build the skills and knowledge you need to handle industry-regulation requirements, to develop successful community partnerships, and identify best practices and tools for a thriving farmers’ market. Find out more about upcoming training and webinars…

Integrity


“We Grow What We Sell” – Farmers’ Markets are at the heart of the local food movement, where consumers can purchase food direct from the farmers that grew it. The trust that consumers place in farmers selling at farmers’ markets is vital to the industry. The California Alliance of Farmers’ Markets is dedicated to preserving and improving the integrity of farmers’ markets throughout the state. We do this by providing training and outreach on the updated AB 1871 regulations.

Marketing & Consumer Education