Marketing & Consumer Education
Leveraging our 2017, Farmers’ Market Promotion Program Grant, the Alliance plans to create and launch a statewide social and earned media campaign using farmer-focused videos, images, and content. Alliance members will be able to modify and utilize these in their own communities. See updates
This Public Service Announcement (PSA) below was created and placed in five key media markets in 2015. Additionally, the Alliance trained membership on best practices for getting PSAs placed in local television and radio media markets.